More than just a calendar, we wanted to transform these details into a ‘storybook’ and communicate that the country is a vibrant, bustling art hub through art pieces in the different months. To highlight its distinctiveness through unexpected or hidden places, our team rolled out an in-depth research on the art scenes and culture in Hong Kong, learning the bit and pieces of each territory. Finally we put everything in place and finalised the best 12 stories to be featured. With the aim to move away from photo-centric direction, we engaged 5 illustrators to create visuals for the stories based on their own interpretation and style.