CLIENT
The Fundamental

DISCIPLINE
Advertising
Art Direction

The Fundamental : Reconnect With Your Bare Skin

The brand philosophy and approach to healthy, glowing skin is very clear and distinct – A good physical, inner and mental state is fundamental in achieving healthy skin, thus the name The Fundamental.

Our task was to embed the philosophy throughout the brand communication materials which includes a brand video, product lifestyle images and digital assets for various social media channels.

The approach was to take our audience through a journey that highlights 3 key products aim at cleansing, moisturising and most importantly, an orally taken supplement to improve gut health. Animated almost entirely in 3D, we took a rather unconventional art direction in the storytelling consisting of quick cuts, quirky 2D/3D animations and organic elements & textures inspired by the qualities of the products. 

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